What are seven of the ten criteria used to determine which media should be used?
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Q8: The advantages of direct mail include:
A) high
Q9: Effective merchandising can come from _ and
Q10: Promotion seeks to:
A) remind.
B) inform.
C) persuade.
D) all
Q11: _action can be taken to rejuvenate the
Q12: If a restaurateur's budget is large enough
Q14: Some restaurants promote a happy hour with
Q15: Describe merchandising.
Q16: What are three of the five major
Q17: Two of the five major elements of
Q18: Premiums consist of items_ or at a
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