A foodservice company cannot handle its own promotional campaign and must hire an advertising agency.
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Q28: When an agency wants a restaurant's business,
Q29: Public relations consists of the use of
Q30: Only one theme can be developed as
Q31: The end goal of promotion is behavior
Q32: Restaurants may split the cost of a
Q33: A good press release should answer the
Q34: Management communicates with both existing and potential_
Q35: What questions must the operator answer in
Q36: Discuss the effectiveness of merchandising.
Q37: Various elements of the _ include using
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