occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired or ideal state.
A) Evaluation of the evoked set
B) Instrumental conditioning
C) Evaluation of alternatives
D) Problem recognition
E) Information search

Question

Quizplus · Accepted Answer

Problem recognition occurs when a consumer perceives a gap between their current situation and a desired state, prompting the decision-making process.

Occurs Whenever the Consumer Sees a Significant Difference Between His