If Bill used a mental or problem- solving shortcut to make a purchase decision, he would be utilizing a .
A) script
B) low- involvement connection
C) strategies
D) heuristic
E) importance weight
Correct Answer:
Verified
Q4: The dimensions or qualities a consumer uses
Q5: Choosing a product on the basis of
Q6: occurs whenever the consumer sees a significant
Q7: Google is a popular search engines. To
Q8: The practice of monitoring blood flow while
Q10: Consumer- generated content has become so popular,
Q11: When Bill asked friends which TV set
Q12: Consumers realize they face risks in buying
Q13: Audi developed a car that can parallel
Q14: The strategic implications of product categorization include
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