Consumers realize they face risks in buying products, of which some factors are objective (unsafe products) and some subjective (embarrassment). Which type of perceived risk is inherent in the purchase of goods visible to others (a car) or symbolic goods (a home):
A) personal
B) consumptive
C) functional
D) physical
E) social

Question

Quizplus · Accepted Answer

Social risk is the concern about how others will perceive one's purchase, which is inherent in goods that are visible to others or have symbolic value.

Consumers Realize They Face Risks in Buying Products, of Which