Jason Fredrick has found that his company's sales message is much more targeted and successful if he allows prospective customers to "opt out" of listening to his prepared message if they are sincerely not interested in the message or the company's product. This new approach to communications and marketing is called .
A) reverse communication
B) lead generation
C) permission marketing
D) relationship marketing
E) normed communication

Question

Quizplus · Accepted Answer

Permission marketing is a strategy where customers are given the choice to opt-in or opt-out of marketing messages, ensuring that only interested individuals receive the communication.

Jason Fredrick Has Found That His Company's Sales Message Is