A central goal of many marketing communications is an active attempt to change a person's attitude, an action called:
A) conversion
B) persuasion
C) promotion
D) selling
E) marketing ambivalence

Name: A central goal of many marketing communications is an active attempt to change a person's attitude, an action called: A) conversion B) persuasion C) promotion D) selling E) marketing ambivalence
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Persuasion is the process of changing a person's attitude or behavior through communication.

A Central Goal of Many Marketing Communications Is an Active