When Bristol- Myers states that "New Liquid Vanish really does clean tough rust stains below the waterline better than Lysol," it is using which of the following strategies?
A) conclusion advertising
B) classical conditioning
C) comparative advertising
D) emotional appeal
E) cognitive differentiation
Correct Answer:
Verified
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Q7: All of the following identify when fear
Q9: Presenting an ad as if it were
Q10: When Sally sees an ad in a
Q11: A former top American politician appears in
Q12: Generally speaking, comparative ads are more effective
Q13: A central goal of many marketing communications
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