All of the following identify when fear appeals are most effective, EXCEPT:
A) consumers are already afraid of the problem discussed in the ad
B) when the threats displayed are excessive
C) a solution is presented for consumers to remove the threat
D) when source credibility is high
E) a moral lesson is conveyed by a powerful character (e.g., Mr. Goodwrench, "good car maintenance" personified) on how to avoid negative outcomes (accidents or death)

Question

Quizplus · Accepted Answer

Excessive threats can lead to fear appeals being ineffective as they may cause the audience to become defensive, deny the message, or feel overwhelmed, rather than motivated to take action.

All of the Following Identify When Fear Appeals Are Most