The marketer who is trying to develop favourable attitudes towards his graham- cracker cookies would find which of these sources most effective in persuading consumers:
A) a research and development technician
B) a supermarket check- out cashier
C) a sophisticated world traveller
D) an ordinary or "typical" consumer similar to the target audience
E) a celebrity chef

Question

Quizplus · Accepted Answer

An ordinary or "typical" consumer similar to the target audience is often most effective in persuading consumers because they can relate to the product and provide a credible and relatable endorsement.

The Marketer Who Is Trying to Develop Favourable Attitudes Towards