If a marketing communications source has accurate knowledge about a product but does not seem to convey that information willingly and in full faith, the source is thought to be exhibiting a/an:
A) reporting bias
B) intrinsic contradiction
C) marketing myopia
D) knowledge bias
E) credibility paradox

Question

Quizplus · Accepted Answer

Reporting bias occurs when a source has accurate information but does not convey it willingly or fully, affecting the perceived credibility.

If a Marketing Communications Source Has Accurate Knowledge About a Product