In 2006, Sony launched a program where they hired a person to pretend they were a huge PSP fan. The person made a hip hop song with a YouTube video as well as a website dedicated to their love for Sony's PSP (called alliwantforxmasismypsp.com). This is an example of:
A) podcasting
B) youtubing
C) fraudulent marketing
D) online profiling
E) sock puppeting

Question

Quizplus · Accepted Answer

This is an example of sock puppeting, where someone is hired to pretend to be an enthusiastic fan or supporter of a product or service, often to create misleading or deceptive marketing.

In 2006, Sony Launched a Program Where They Hired a Person