If we assume that a source who is beautiful also rates highly on other dimensions as well, we are making an assumption called:
A) associative- cluster effect
B) halo effect
C) appearance bias
D) transcendent appeal
E) leniency tendency

Question

Quizplus · Accepted Answer

The halo effect is a cognitive bias where the perception of one positive trait (such as beauty) influences the perception of other traits.

If We Assume That a Source Who Is Beautiful Also