An electronics firm hires a group of youths to go into websites and plant comments that are made to look as if they came from actual customers. This practice is known as:
A) caveat emptor
B) creating a stealth campaign
C) the sleeper effect
D) market manipulation
E) ethical malpractice

Question

Quizplus · Accepted Answer

Creating a stealth campaign involves covertly promoting a product or service, often by planting comments or reviews that appear to be from genuine customers, to influence public perception without disclosing the true source.

An Electronics Firm Hires a Group of Youths to Go