John had mixed feelings about a commercial for a new hair product. He hated the jingle, which he had never heard before, but was really interested in knowing the benefits of the product. After some time, whenever John thought about the product he thought favourably about it because he associated it with the message in the commercial. This is an example of the availability- valence hypothesis.

Question

Quizplus · Accepted Answer

The scenario describes the mere exposure effect, where repeated exposure to a stimulus increases familiarity and positive feelings towards it, not the availability-valence hypothesis.

John Had Mixed Feelings About a Commercial for a New