Embassy Suites ad "This year, we're unwrapping suites by the dozen," showed chocolate kisses with the hotel name underneath each kiss. This is an example of the use of resonance in advertising.

Question

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Resonance in advertising involves creating a connection or association with the audience by using familiar symbols or themes, such as chocolate kisses, to evoke emotions or memories.

Embassy Suites Ad "This Year, We're Unwrapping Suites by the Dozen