Cecilia has just purchased a new Jetta for $25 000 and is told that she has received a "super deal." A few days later she is surfing the Net and comes across the same Jetta for $2000 less from a dealership only 100 miles away. Chances are that she will fairly quickly experience variables put forth by the theory of:

Question

Quizplus · Accepted Answer

Cognitive dissonance theory suggests that people experience discomfort when they hold conflicting beliefs or when their actions contradict their beliefs. In this case, Cecilia may feel discomfort knowing she could have paid less for the same car, leading to cognitive dissonance.

Cecilia Has Just Purchased a New Jetta for $25 000