Rather than selling someone on the price of a $150 000. Mercedes Benz right off the bat, marketers find that getting agreement on a variable like colour or styling first helps. This relates to the technique.

Question

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The foot-in-the-door technique involves getting a person to agree to a small request first, which increases the likelihood of them agreeing to a larger request later. In this case, agreeing on color or styling is the small request before discussing the larger commitment of the price.

Rather Than Selling Someone on the Price of a $150