Kenneth is using a multi- attribute model to make a decision on which college to attend. Scholarly reputation, friendliness of students, and the adequacy of the college placement division are the most important areas that Kenneth is using to measure his list of colleges. Which of the following elements is Kenneth primarily using in his multi- attribute model to make his decision?

Question

Quizplus · Accepted Answer

Kenneth is using "attributes" such as scholarly reputation, friendliness of students, and adequacy of the college placement division to evaluate and compare different colleges in his decision-making process.

Kenneth Is Using a Multi- Attribute Model to Make a Decision