Question 1

Despite improvements to the Fishbein model, all of the following are considered to be obstacles to predicting behaviour using this model except .

Accepted Answer

The answer of Despite improvements to the Fishbein model, all...

Question 2

Coke is attempting to combat erosion of the cola market by using phrases such as "unique taste sensation." They are attempting to appeal to consumers':

Accepted Answer

Coke is using phrases like "unique taste sensation" to evoke emotional reactions from consumers, aiming to create a personal and memorable connection with the product.

Question 3

Bonnie is a wine connoisseur. She has spent a large amount of time studying the various wines, visiting vineyards, and tasting various vintages. Her attitude can be described as:

Accepted Answer

Bonnie's attitude is based on cognitive information processing because she has spent a large amount of time studying the various wines, visiting vineyards, and tasting various vintages. This indicates that she has acquired a lot of knowledge about wine and her attitude is based on this knowledge.

Question 4

In a hypothetical experiment, two groups drank the same brand of fruit juice. One group was simply asked politely to try the drink. The second group was tricked into drinking the juice. Suppose that on average, the second group liked the juice more than the first. How could the theory of cognitive dissonance be used to explain these results?

Accepted Answer

The theory of cognitive dissonance suggests that when people are tricked, they may experience discomfort due to the inconsistency between their actions and beliefs. To reduce this discomfort, they might convince themselves that they liked the juice more to justify their actions.

Question 5

Several of the following cultural roadblocks diminish the universality of the theory of reasoned action, EXCEPT:

Accepted Answer

The answer of Several of the following cultural roadblocks diminish...

Question 6

Many attempts to correlate reported attitude toward something with actual behaviour have found:

Accepted Answer

Research often shows that there can be a significant gap between what people say they will do and what they actually do, indicating that attitudes do not always predict behavior accurately.

Question 7

Kenneth is using a multi- attribute model to make a decision on which college to attend. Scholarly reputation, friendliness of students, and the adequacy of the college placement division are the most important areas that Kenneth is using to measure his list of colleges. Which of the following elements is Kenneth primarily using in his multi- attribute model to make his decision?

Accepted Answer

Kenneth is using "attributes" such as scholarly reputation, friendliness of students, and adequacy of the college placement division to evaluate and compare different colleges in his decision-making process.

Question 8

Anything toward which one has an attitude, whether it is tangible, such as Coca- Cola, or intangible, such as the idea of energy conservation, is referred to as an:

Accepted Answer

Ao stands for "Attitude object," which is anything toward which one has an attitude, whether tangible or intangible.

Question 9

According to the functional theory of attitudes, the function is addressed by ads that stress straightforward product benefits ("Drink Diet Coke 'just for the taste of it'").

Accepted Answer

The utilitarian function of attitudes is addressed by ads that emphasize straightforward product benefits, such as taste, which appeal to the practical and functional aspects of a product.

Question 10

Julia's favourite magazines are Vogue and Harpers Bazaar, she loves French food, and is anti- abortion. Which attitude function describes her motives?

Accepted Answer

Julia's preferences and beliefs align with her values and self-concept, which is described by the value-expressive function.

Question 11

Ruby believes that ice cream is fattening and therefore tries to avoid the temptation of eating it. Which of the following best describes the relationship between Ruby and ice cream?

Accepted Answer

Ruby's feelings toward ice cream make it an attitude object (Ao) for her, as it is something she has a specific attitude about.

Question 12

When consumers change their behaviour or form attitudes intended to increase their similarity to another person or to a group, the level of commitment to that attitude is said to result from:

Accepted Answer

Identification occurs when individuals adopt attitudes or behaviors to align themselves with a person or group they admire or want to be associated with.

Question 13

Multi- attribute attitude models specify three elements, which are:

Accepted Answer

Multi-attribute attitude models focus on attributes of a product, the beliefs about those attributes, and the importance weights assigned to each attribute.

Question 14

A primary application of functional theory to the strategic positioning of products is:

Accepted Answer

Functional theory suggests that in most cases, a particular function (such as utilitarian, value-expressive, or ego-defensive) will dominate a consumer's need, allowing marketers to strategically position products to meet these dominant needs.

Question 15

Brenda and Dorothy are both Generation Xers, but Brenda is three years older. If their attitudes toward shopping were tracked over time we would likely find that:

Accepted Answer

Generation Xers, being from the same generational cohort, are likely to share similar attitudes and outlooks despite minor age differences.

Question 16

After an automobile purchase, there is a good chance that buyers will come across some information (better price somewhere; competitor superiority) that will conflict with their purchase. Knowing this, marketers should:

Accepted Answer

Marketers should provide additional information to support the purchase, helping to reduce any post-purchase dissonance the buyer may experience.

Question 17

In the ABC model of attitudes is it possible to have a hierarchy that begins with behaviour? Why?

Accepted Answer

Sometimes people act first and then rationalize their behavior using self-perception theory, which suggests that behavior can precede attitudes.

Question 18

Mary has always had a good relationship with her mother. At the university she met a friend whom she grew very fond of. Mary brought her new friend home to visit her family. Mary's mother really disliked her new friend. According to the balance theory, what will Mary be motivated to do?

Accepted Answer

According to balance theory, Mary will be motivated to restore balance by either changing her mother's attitude towards her friend or altering her own attitude towards her mother or her friend.

Question 19

What is meant when researchers review a person's attitude toward the act of buying?

Accepted Answer

Researchers review a person's attitude toward the act of buying to understand the perceived consequences of a purchase, which includes evaluating the benefits and drawbacks associated with making a purchase decision.

Question 20

The functional theory of attitudes was initially developed by:

Accepted Answer

The functional theory of attitudes was developed by Daniel Katz, who proposed that attitudes serve four key functions: knowledge, ego-defensive, value-expressive, and utilitarian.

Quiz 7: Personality, Lifestyles, and Values