Question 1

We would expect Chinese Canadian behaviour to represent a mixture of practices from their original culture and those of the new (host) culture. The idea that people learn about a new culture through a gradual process of increasing interactions within the new culture can be understood in terms of:

Accepted Answer

The progressive learning model suggests that individuals gradually learn and adapt to a new culture through increasing interactions and experiences within that culture.

Question 2

William is trying to market a new hair product in Canada that was successful in the United States. One of the media types that has been effective in the past for advertising this product in the U.S. was magazines, and he would like to use Canadian magazines for this purpose. However, he is concerned that the small size of the Canadian market means that consumers cannot be reached using this method. Which of the following is true?

Accepted Answer

Canadian magazines can effectively reach consumers, as 50% of newsstand and subscription sales in Canada come from Canadian magazines.

Question 3

A Disengaged Darwinist belongs to which "tribe":

Accepted Answer

C

Question 4

Jane and Jim went on an ecotour of Northern Newfoundland. At home Jim loves to cook Thai, Tex- Mex and Provencal food. They belong to which "tribe":

Accepted Answer

The answer of Jane and Jim went on an ecotour...

Question 5

"Theoretical, more individualistic and liberal, tend to spend and be innovators" describes:

Accepted Answer

The answer of "Theoretical, more individualistic and liberal, tend to...

Question 6

Of Canada's aboriginal population, 65% are:

Accepted Answer

65% of Canada's aboriginal population is under the age of 35, reflecting a younger demographic compared to the non-aboriginal population.

Question 7

Maria Schuler was never quite sure if it was correct for her to be defined as a member of a specific subculture. She spoke Spanish, lived in the United States, and had emigrated from Argentina, where her parents had emigrated from Germany only 20 years before.

Accepted Answer

Maria Schuler's background involves multiple cultural influences, including her German heritage, Argentine upbringing, and current life in the United States, making "ethnic" the most relevant term to describe her complex cultural identity.

Question 8

Although some people may be uncomfortable with the notion that racial and ethnic differences should be considered when formulating marketing strategies, marketers point out that:

Accepted Answer

Marketing messages need to be tailored to subcultural differences because these differences affect how meanings are communicated and received.

Question 9

Amir moved to Canada from the Middle East. Although he used to be fascinated by his new environment, the reality of his situation is starting to settle in. Ng would say Amir is at which phase of immigrant adjustment?

Accepted Answer

Culture shock is the initial phase of immigrant adjustment, where the immigrant experiences a sense of disorientation and confusion due to the differences between their home culture and the new culture.

Question 10

Mary is 60, earns $100,000 per year and lives in Atlantic Canada. Bill is 30, earns $40,000 annually and lives in Alberta. Regardless of these differences, like a majority of Canadians, Bill and Mary believe that:

Accepted Answer

Canadians generally believe in the importance of supporting charitable organizations, reflecting a sense of social responsibility.

Question 11

A Cosmopolitan Modernist belongs to which "tribe"?

Accepted Answer

Cosmopolitan Modernists belong to the Elders tribe because they are typically older adults who have experienced significant life changes and are seeking a more meaningful and fulfilling life.

Question 12

Juan recently moved to Toronto from South America. While walking around downtown for the first time, he marveled at some of the sights, such as Rogers Centre and the CN Tower. What phase of adjustment would Raymond Ng claim Juan is in?

Accepted Answer

Juan is likely in the honeymoon phase, where he is experiencing excitement and fascination with his new surroundings.

Question 13

It is expected that by 2017, of Canada's population will that of a visible minority.

Accepted Answer

The answer of It is expected that by 2017, of...

Question 14

Ethnicity refers to one's subcultural identity derived from:

Accepted Answer

Ethnicity is defined by shared cultural practices, perspectives, and distinctions that set apart one group of people from another. It is often based on common cultural ties, such as language, religion, and traditions, within a self-perpetuating group.

Question 15

Which of the following is NOT considered to be a subcultural group:

Accepted Answer

Canadians are a nationality, not a subcultural group, whereas the other options represent groups with distinct cultural or lifestyle characteristics within a larger culture.

Question 16

A province that bucks the trend in terms of a dominant rural population is:

Accepted Answer

The answer of A province that bucks the trend in...

Question 17

Compared to American youth, Canadian youth tend to be more _ consumers.

Accepted Answer

The answer of Compared to American youth, Canadian youth tend...

Question 18

Consumers' lifestyles are affected by group membership within society- at- large. These groups are known as .

Accepted Answer

Subcultures are groups within a larger culture that have distinct values, norms, and lifestyles, influencing consumer behavior and lifestyle choices.

Question 19

The number of regions usually identified in Canada is:

Accepted Answer

Canada is typically divided into four regions: Western Canada, Central Canada, Atlantic Canada, and Northern Canada.

Question 20

Approximately of Canadians say that religion is an important part of their lives, _ of whom consider themselves to be Christians.

Accepted Answer

Approximately 60 percent of Canadians say that religion is an important part of their lives, of whom 75 percent consider themselves to be Christians.

Quiz 15: Careers in Consumer Research