Question 1

The market, although part of Canada, is not as identity- based or as homogeneous as many marketers seem to believe.

Accepted Answer

The answer of The market, although part of Canada, is...

Question 2

High usage of coupons vs. loyalty programs in Quebec points to a preference for:
A) intense excitement
B) cultural acceptance
C) gambling
D) tangible fulfillment
E) instant gratification

Accepted Answer

Quebec's preference for high usage of coupons and loyalty programs suggests a desire for immediate rewards or benefits, aligning with the concept of instant gratification.

Question 3

Freda recently moved from Canada to Hong Kong. Her consumer behaviour will be a mixture of practices taken from her original culture, Canada, and Hong Kong, her culture.
A) ethnocentric
B) forced
C) acculturated
D) translated
E) host

Accepted Answer

The answer of Freda recently moved from Canada to Hong...

Question 4

French Canadians comprise _ _ of Quebec's population.
A) 80%
B) 60%
C) 90%
D) 50%
E) 70%

Accepted Answer

French Canadians make up approximately 80% of Quebec's population, reflecting the province's strong French cultural and linguistic heritage.

Question 5

As immigrants in a different country, some continue their identification with their country of origin, resenting pressure to submerge their cultural identities and take on new roles. This behaviour is called .

Accepted Answer

The answer of As immigrants in a different country, some...

Question 6

Sometimes products that were originally marketed with a specific ethnic appeal get detached from those ethnic roots and are marketed to other subcultures. The process is known as .

Accepted Answer

The answer of Sometimes products that were originally marketed with...

Question 7

The process of movement and adaptation to a new country's cultural environment by an individual from another country is called .

Accepted Answer

The answer of The process of movement and adaptation to...

Question 8

Mini- Case Question
This question is based upon the following information.
Pei- Hua was born in this country although her Chinese parents were not. Usually her mother shops at the Chinese stores in their neighbourhood, but for supermarket or department store purchases, Pei- Hua does the shopping. Her mother does not speak English at all, but she does read the Asian newspapers. Her father's import business keeps him busy, and he has been very successful. Pei- Hua's brothers both studied medicine at the University of Toronto, and now she is getting a business degree herself. She studies very hard, sometimes with her friend, Jan, who also thinks that learning and doing well in school are important. Pei- Hua's tuition is paid by her parents, and, of course, she lives at home, but she also earns money herself, for the little "extras." Her father insists that she put at least 15 percent of her earnings into a savings account. He does not believe in credit cards. She knows that he's right, so she does it. Recently she was delighted when her father gave her a personal computer and printer. No more using the ones at school!
Of the various behaviours described for Pei- Hua and her family, select two which seem characteristic of Asian Canadians in general.

Accepted Answer

The answer of Mini- Case Question
This question is based upon...

Question 9

The assumes new immigrants gradually learn a new culture as they come in contact with it.

Accepted Answer

The answer of The assumes new immigrants gradually learn a...

Question 10

Ming- Ming shows signs of wishing to adopt some of the practices and products of the Canadian mainstream culture, even as she maintains preferences for things from her country of origin. To some extent, Ming- Ming is undergoing .

Accepted Answer

The answer of Ming- Ming shows signs of wishing to...

Question 11

If your firm were to broadcast television commercials in Quebec, they would achieve more impact if they were:
A) animated
B) adaptations
C) original
D) low- key
E) startling

Accepted Answer

Original commercials tend to have a greater impact as they are specifically tailored to the cultural and linguistic context of Quebec, making them more relatable and engaging for the audience.

Question 12

Tom's favourite snack is chocolate; he is a representative of a resident of:
A) BC
B) Quebec
C) Atlantic Canada
D) The Prairies
E) Ontario

Accepted Answer

The answer of Tom's favourite snack is chocolate; he is...

Question 13

After living in Canada for two years, Nima can finally function in society with the degree of ease comparable to that a native- born person. Ng would say he has reached the phase of:
A) stress and depression
B) the honeymoon
C) culture shock
D) integration
E) superficial adjustment

Accepted Answer

Integration is the phase where an individual has adapted well enough to function in society with ease, similar to a native-born person.

Question 14

According to Ng's phases when an immigrant forays into the new culture and manages day- to- day life, he is at the the phase of adjustment termed:
A) superficial adjustment
B) culture shock
C) integration
D) honeymoon
E) stress and depression

Accepted Answer

Superficial adjustment is the phase where an immigrant begins to manage day-to-day life in the new culture, indicating a level of adaptation and coping with the new environment.

Question 15

A group, that is held together by a common cultural heritage and/or genetic ties, as distinguished by customs, characteristics, language, common history, etc., and is identified both by its members and others as a distinguishable category, is known as a/an .

Accepted Answer

The answer of A group, that is held together by...

Question 16

Although Megan considers herself an Atlantic Canadian, because she lives in Halifax, she belongs to the Welsh Cultural Society of Nova Scotia because her mother came from Wales. This organization is an example of a group that draws its members from a .

Accepted Answer

The answer of Although Megan considers herself an Atlantic Canadian,...

Question 17

Because marketing is universal, companies that market products across subcultural groups have found that there is little advantage to hiring members of the subcultures to help prepare promotions.

Accepted Answer

Hiring members of subcultures can provide valuable insights and understanding of their particular group's values, preferences, and behaviors, which can improve the effectiveness of marketing strategies targeted towards that group.

Question 18

How do the regions of Canada differ?

Accepted Answer

The answer of How do the regions of Canada differ?...

Question 19

The Chinese community in BC is reached in its own language through which media?

Accepted Answer

The answer of The Chinese community in BC is reached...

Question 20

You just met a woman that brags to you that she is part of the third largest ethnic group in Canada, behind the French and English. The woman must be:
A) South- Asian
B) South African
C) South American
D) Chinese
E) Australian

Accepted Answer

South Asians are the third largest ethnic group in Canada, following the English and French.

Quiz 15: Careers in Consumer Research

The market, although part of Canada, is not as identity- based or as homogeneous as many marketers seem to believe.

High usage of coupons vs. loyalty programs in Quebec points to a preference for:

Freda recently moved from Canada to Hong Kong. Her consumer behaviour will be a mixture of practices taken from her original culture, Canada, and Hong Kong, her culture.

French Canadians comprise _ _ of Quebec's population.

As immigrants in a different country, some continue their identification with their country of origin, resenting pressure to submerge their cultural identities and take on new roles. This behaviour is called .

Sometimes products that were originally marketed with a specific ethnic appeal get detached from those ethnic roots and are marketed to other subcultures. The process is known as .

The process of movement and adaptation to a new country's cultural environment by an individual from another country is called .

The assumes new immigrants gradually learn a new culture as they come in contact with it.

Ming- Ming shows signs of wishing to adopt some of the practices and products of the Canadian mainstream culture, even as she maintains preferences for things from her country of origin. To some extent, Ming- Ming is undergoing .

If your firm were to broadcast television commercials in Quebec, they would achieve more impact if they were:

Tom's favourite snack is chocolate; he is a representative of a resident of:

After living in Canada for two years, Nima can finally function in society with the degree of ease comparable to that a native- born person. Ng would say he has reached the phase of:

According to Ng's phases when an immigrant forays into the new culture and manages day- to- day life, he is at the the phase of adjustment termed:

A group, that is held together by a common cultural heritage and/or genetic ties, as distinguished by customs, characteristics, language, common history, etc., and is identified both by its members and others as a distinguishable category, is known as a/an .

Although Megan considers herself an Atlantic Canadian, because she lives in Halifax, she belongs to the Welsh Cultural Society of Nova Scotia because her mother came from Wales. This organization is an example of a group that draws its members from a .

Because marketing is universal, companies that market products across subcultural groups have found that there is little advantage to hiring members of the subcultures to help prepare promotions.

How do the regions of Canada differ?

The Chinese community in BC is reached in its own language through which media?

You just met a woman that brags to you that she is part of the third largest ethnic group in Canada, behind the French and English. The woman must be: