Question 1

A is a belief that some condition is preferable to its opposite.

Accepted Answer

Values are beliefs that certain conditions or ways of being are preferable to others.

Question 2

Why can approach- approach conflicts be resolved easier with cognitive dissonance than approach- avoidance conflicts?

Accepted Answer

Approach-approach conflicts involve choosing between two positive options, which can create cognitive dissonance when one is rejected. Approach-avoidance conflicts involve one positive and one negative option, leading to less dissonance as the negative aspect can justify the decision.

Question 3

Ryan and Jo were talking about which car was the better buy for their daily travel back and forth. Ryan wants the status of driving a Porsche while Jo says he thinks a Honda is a more practical choice. The particular form of consumption which would satisfy their needs is a/an:

Accepted Answer

A "want" refers to a form of consumption that satisfies a need, such as Ryan's desire for status with a Porsche and Jo's preference for practicality with a Honda.

Question 4

A household cleaner that advertises its durability is appealing to which type of value:

Accepted Answer

Product-specific value refers to the benefits or attributes of a product that make it appealing to consumers, such as durability in this case.

Question 5

When Hilary bought a new set of dishes for every day use she acted differently from the time when she bought a set for her favourite nephew's wedding gift. This is an example of:

Accepted Answer

Hilary's behavior differs based on the context of the purchase, indicating that her involvement changes depending on the purchase situation.

Question 6

Values that specify the actions needed to achieve some higher- order value are termed:

Accepted Answer

Instrumental values are those that specify the actions or behaviors needed to achieve higher-order values or goals.

Question 7

Which of the following is not a possible result of an individual's involvement with a purchase decision?

Accepted Answer

The answer of Which of the following is not a...

Question 8

Each of the following is a type of socialization agent except:

Accepted Answer

Computers are not considered socialization agents as they do not actively engage in teaching social norms, values, and behaviors like religious leaders, parents, friends, and teachers do.

Question 9

Denise liked some things about the dresses she saw even though the same dresses also had drawbacks. She really wanted the smashing black dress, but it cost a steep $395. This purchase situation is typical of which type of motivational conflict:

Accepted Answer

Approach-avoidance conflict occurs when a single option has both appealing and unappealing aspects, like the desire for the black dress but its high cost.

Question 10

If we achieve a "flow state" in regards to our company website, the visitor:

Accepted Answer

Flow state is characterized by complete immersion and focus, often leading to a loss of track of time.

Question 11

A religious person who has taken a vow of celibacy would not necessarily agree that physiological needs must be satisfied before self- actualization needs are addressed. What does this example say about Maslow's hierarchy of needs?

Accepted Answer

The example suggests that Maslow's hierarchy of needs may not apply universally across different cultures or personal beliefs, as some individuals prioritize self-actualization or spiritual goals over basic physiological needs.

Question 12

The concept that consumers buy certain products because they are instrumental to their attaining some more abstract end value is the central tenet of the:

Accepted Answer

The means-end chain model suggests that consumers choose products based on the means (attributes) that help them achieve desired end values or goals.

Question 13

Barbara believes is not interested in earning over $75,000 per year as she feels that it is enough to satisfy basic material needs. Instead she is more interested in putting time into improving her community. Barbara's behaviour is indicative of a(n):

Accepted Answer

Barbara's behavior aligns with that of a voluntary simplifier, as she prioritizes non-materialistic values and community improvement over earning a higher income.

Question 14

When consumers are intent on doing what they can to satisfy a need, they are inclined to pay attention and process any information they feel is relevant to achieving their goals. This state is termed:

Accepted Answer

Involvement refers to the level of interest and personal relevance that a consumer perceives in a product, service, or decision. When consumers are highly involved, they are more likely to pay attention to and process information related to satisfying their needs.

Question 15

Denise is shopping for a dress. She has narrowed down her final choice to two dresses, but she has a new dilemma. The black number is elegant, and she looks awesome in it and sophisticated. She anticipates Tim's reaction. The blue dress flatters her figure, and besides it would be practical for future occasions. She wants to buy both. She is experiencing which type of motivational conflict?

Accepted Answer

Denise is experiencing an approach-approach conflict, where she has to choose between two desirable options: the elegant black dress and the flattering blue dress.

Question 16

Juan, a high school student in Montreal, likes McDonald's so much that he had a special pin made for him that says "I like McDonald's better than anyone." He is seen wearing this pin constantly. This is an example of:

Accepted Answer

This is an example of consumer involvement, as Juan is highly engaged and enthusiastic about the McDonald's brand, as evidenced by his custom pin and constant display of his preference.

Question 17

Jasmine bought a new Linda Lundstrom coat for both style and warmth. Based on this information, which of the following statements is correct?

Accepted Answer

Jasmine bought the coat for style (hedonic need) and warmth (utilitarian need), satisfying both types of needs.

Question 18

When Carlos considers automobile purchases, he almost always ends up choosing high horsepower "muscle" cars. This is most likely linked to a/an:

Accepted Answer

Carlos's preference for high horsepower "muscle" cars is likely linked to a need for power, as these types of vehicles are often associated with strength and dominance.

Question 19

It is rare to see "tree huggers" hanging out with "tree loggers." This can most likely be traced to:

Accepted Answer

"Tree huggers" typically advocate for environmental conservation, while "tree loggers" are involved in cutting down trees for timber. These opposing activities reflect fundamentally different beliefs about the use and conservation of natural resources.

Question 20

The local Harley- Davidson motorcycle outlet has special events on Saturday mornings. Vintage bikes are shown, food is served, and some people travel more than a 100 miles on their Harleys to be there almost every Saturday morning. This marketing dream is possible because Harley- Davidson has become a product.

Accepted Answer

Harley-Davidson has developed a strong brand community and loyalty, often described as a "cult" brand, where customers have a deep emotional connection and are highly engaged with the brand.

Quiz 4: Learning and Memory