Question 1

A street person found lying inside a doorway is satisfying which biogenic need as defined by Murray?

Accepted Answer

The answer of A street person found lying inside a...

Question 2

Consumers are beginning to place a large amount of value on buying green brands and products from green companies. This shift towards personal and global health has been termed by some researchers as:

Accepted Answer

Conscientious consumerism refers to the trend where consumers prioritize purchasing products and brands that are environmentally friendly and socially responsible, reflecting a concern for personal and global health.

Question 3

A general set of values which can be used to identify and define a culture is referred to as the culture's _.

Accepted Answer

The answer of A general set of values which can...

Question 4

Certain clubs have limited membership and long waiting lists. Membership in such clubs can satisfy which needs:

Accepted Answer

Membership in exclusive clubs can satisfy ego needs, as it provides a sense of prestige, status, and recognition among peers.

Question 5

Many products are purchased, it is believed, because they will help us attain a value- related goal. Very specific product attributes are linked at levels of increasing abstraction to terminal values. This idea is central to the _ model.

Accepted Answer

The answer of Many products are purchased, it is believed,...

Question 6

A clothing store made the proper decision when they targeted women with a high need for achievement for their line of business suits.

Accepted Answer

Targeting women with a high need for achievement for a line of business suits aligns well with the product offering, as these individuals are likely to value professional attire that reflects their ambitions and success.

Question 7

The process of learning the beliefs and behaviours endorsed by one's own culture is
.

Accepted Answer

The answer of The process of learning the beliefs and...

Question 8

What is the difference between a need and a want?

Accepted Answer

The answer of What is the difference between a need...

Question 9

Needs may be utilitarian or hedonic, but not both.

Accepted Answer

Needs can be both utilitarian, focusing on practical and functional benefits, and hedonic, focusing on pleasure and enjoyment.

Question 10

Consumers differ in their level of involvement with a product message. By being aware of some basic factors that increase or decrease attention, marketers can increase the likelihood that product information will get through. Name some specific techniques which marketers can use to enhance consumers' motivations to process product information and increase their involvement.

Accepted Answer

The answer of Consumers differ in their level of involvement...

Question 11

When consumers have successfully reduced or eliminated an unpleasant state of biological need such as being hungry or thirsty, they have returned to a balanced state called
.

Accepted Answer

The answer of When consumers have successfully reduced or eliminated...

Question 12

Obviously, the quality of the running shoes and other specialized clothing Basil purchased for triathlon events was of great importance to him. After all, if they did not hold up during competition or prevented him from doing his best, he would suffer embarrassment as well as injured pride. Clearly products such as top- of- the- line running shoes are part of Basil's self- identity. This importance of a product to a consumer's self- concept is referred to as .

Accepted Answer

The answer of Obviously, the quality of the running shoes...

Question 13

The means- end chain model assumes that very specific product attributes are linked at levels of increasing abstraction to terminal values.

Accepted Answer

The means-end chain model suggests that consumers perceive products in terms of a hierarchy of attributes, benefits, and values, linking specific product attributes to higher-level values or goals.

Question 14

Broad- based values, such as security, are more effective at driving general purchasing patterns than they are at driving people to differentiate among certain brands.

Accepted Answer

The answer of Broad- based values, such as security, are...

Question 15

refers to the processes that cause people to behave as they do. It occurs when a need is aroused that the consumer wishes to satisfy.

Accepted Answer

The answer of refers to the processes that cause people...

Question 16

What do we call the type of involvement which relates to a consumer's level of interest in making a specific purchase:

Accepted Answer

Product involvement refers to the level of interest and concern a consumer has in making a specific purchase, often influenced by the perceived importance or personal relevance of the product.

Question 17

Maslow's theory basically states:

Accepted Answer

Maslow's theory, known as the hierarchy of needs, suggests that people are motivated to fulfill basic needs before moving on to other, more advanced needs. Dissatisfaction with unmet needs motivates behavior to satisfy those needs.

Question 18

The process of learning the beliefs and behaviours which are endorsed by one's own culture is called:

Accepted Answer

Enculturation is the process by which individuals learn and adopt the values, customs, and norms of their own culture.

Question 19

A woman realizes that she needs a new vacuum cleaner. She doesn't care so much about its appearance, but she does want it to vacuum, to pick up the dog hairs, and she wants it to last. Hers is a/an need.

Accepted Answer

The answer of A woman realizes that she needs a...

Question 20

The antecedents of involvement are _, , _.

Accepted Answer

The answer of The antecedents of involvement are _, ,...

Quiz 4: Learning and Memory