After an automobile purchase, there is a good chance that buyers will come across some information (better price somewhere; competitor superiority) that will conflict with their purchase. Knowing this, marketers should:
A) call them with additional information to support purchase
B) send them to an information website
C) avoid them, and let their emotions settle down
D) if they call, immediately refund their purchase
E) defend your position; you have done nothing wrong to them
Correct Answer:
Verified
Q31: Ruby believes that ice cream is fattening
Q32: When consumers change their behaviour or form
Q33: Multi- attribute attitude models specify three elements,
Q34: A primary application of functional theory to
Q35: Brenda and Dorothy are both Generation Xers,
Q37: In the ABC model of attitudes is
Q38: Mary has always had a good relationship
Q39: What is meant when researchers review a
Q40: The functional theory of attitudes was initially
Q41: The balance theory perspective involves relations among
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents