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Elements That Might Be Included in Consumer Attitude Tracking Studies

Question 43

Multiple Choice

Elements that might be included in consumer attitude tracking studies include all of the following, EXCEPT:


A) attitude changes as people age
B) historical effects such as the impact of a worldwide recession on our own economy
C) consumers' beliefs about what the future holds in terms of their future plans, their confidence in the economy, etc.
D) identification of social phenomena which might affect consumption activities, e.g., easier divorces, prevalence of AIDS, etc.
E) attitude internalization over time

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