A well- known actor is used in an ad to create a positive sentiment for a newly- launched innovative moisturizing cream. This is an example of the marketing application of which theory:

Question

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The use of a well-known actor in an ad to create a positive sentiment is an example of the balance theory, which suggests that people are motivated to maintain consistency in their attitudes and perceptions. By associating a liked celebrity with a product, consumers are more likely to develop a positive attitude towards the product to maintain balance in their perceptions.

A Well- Known Actor Is Used in an Ad to Create