Marketing Managers Often Reject the Concept of Low Involvement by Consumers

Marketing managers often reject the concept of low involvement by consumers in processing product or brand information because:

A) their bosses would fire them on the spot if they thought so
B) the proof is that consumers do buy their companies' brands
C) they were taught otherwise in business school
D) it implies that much of marketing communications would be wasted effort
E) the billions spent on advertising can't be wrong