Sarah sees an ad for a popular deodourant. In the ad, a young girl is embarrassed on prom night because of a perspiration stain on her pink prom dress. The punch line of the ad says, "Is yours strong enough when you really need it?" Sarah thinks about the brand she uses, an upcoming date with a new guy, and decides to switch to the advertised brand. Which of the following attitude functions most closely matches the decision made by Sarah?
A) ego- defensive
B) knowledge
C) utilitarian
D) value- expressive
E) anxiety
Correct Answer:
Verified
Q45: Are cognition and affect two separate elements
Q46: Sally considered herself to be relatively liberal
Q47: A well- known actor is used in
Q48: Zajonic's Hierarchy of Effects model involves
A) behaviour
Q49: Social pressure theory indicates:
A) groups are not
Q51: Research has shown that at least three
Q52: Marketing managers often reject the concept of
Q53: Samantha is using a multi- attribute model
Q54: Which of the following best expresses what
Q55: The three components of the Fishbein Model
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents