Samantha is using a multi- attribute model to make a decision on which college to attend. She has decided that scholarly reputation is more important than whether the college has a good sports program. Which of the following elements is Samantha primarily using in her multi- attribute model to make her decision?

Question

Quizplus · Accepted Answer

Samantha is using importance weights in her decision-making process, as she is assigning more importance to scholarly reputation over the sports program.

Samantha Is Using a Multi- Attribute Model to Make a Decision