Gasoline is the only product commonly purchased that is priced down to a fraction of a cent (to a mill). This is so because gasoline is selected for purchase following a low- involvement hierarchy which makes point- of- purchase factors more important.

Question

Quizplus · Accepted Answer

Gasoline is priced down to a fraction of a cent due to historical pricing practices and competitive pricing strategies, not because of a low-involvement hierarchy in purchasing decisions.

Gasoline Is the Only Product Commonly Purchased That Is Priced