A marketing consultant predicted that people fly fishing for trout in the Rocky Mountains would be attracted to the Jeep Cherokee, if paved access to the streams was possible. A survey of a famous trout stream with paved access found almost 50 percent of the vehicles parked at the stream access points were Jeep Cherokees. This remarkable product complementarity showed the power of in shaping product usage.

Question

Quizplus · Accepted Answer

The survey results indicate that the Jeep Cherokee is popular among people who fly fish for trout, suggesting that the vehicle fits their lifestyle, which includes outdoor activities and possibly off-road driving.

A Marketing Consultant Predicted That People Fly Fishing for Trout