All of the following statements about psychographics are true, EXCEPT:
A) was largely disappointing because purchase behaviours were not explained
B) was needed because previous consumer research was idiosyncratic
C) was developed to address shortcomings in motivational research, such as lack of reliability and usefulness
D) was needed because the usual large- scale qualitative survey research yielded only a little information about a lot of people
E) uses standard psychological scales

Question

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The Answer of All of the following statements about psychographics are true, EXCEPT:
A) was largely disappointing because purchase behaviours were not explained
B) was needed because previous consumer research was idiosyncratic
C) was developed to address shortcomings in motivational research, such as lack of reliability and usefulness
D) was needed because the usual large- scale qualitative survey research yielded only a little information about a lot of people
E) uses standard psychological scales

All of the Following Statements About Psychographics Are True, EXCEPT