The letters of VALS stand for:
A) values and lifestyles
B) varied- attitude list survey
C) value- added licensing segmentation
D) varied actions linked to strategy
E) vacation and leisure segments

Question

Quizplus · Accepted Answer

VALS stands for "values and lifestyles," which is a psychographic segmentation tool used in marketing to categorize consumers based on their values, attitudes, and lifestyles.

The Letters of VALS Stand For