AIO statements consist of consumer responses identifying their:
A) activities, interests, opinions
B) attention, interests, opinions
C) activities, interests, outcomes
D) attitudes, ideas, opinions
E) attention, interests, outcomes

Question

Quizplus · Accepted Answer

AIO statements refer to consumer responses that identify their activities, interests, and opinions, which are used in market research to understand consumer behavior and preferences.

AIO Statements Consist of Consumer Responses Identifying Their