A catalog features products that appeal to men who are strongly sex- typed. Which of the following styles of promotion would be most effective for the products in this catalog?
A) Ads that utilize stylish, sophisticated, and up- to- date examples
B) Ads that show sensitive, spiritual, and introspective models
C) Ads that contain specific pieces of information for forming a judgment
D) Ads that have strong overall themes
E) Ads that require elaborate processing of message content

Question

Quizplus · Accepted Answer

Ads with strong overall themes are likely to resonate with men who are strongly sex-typed, as they often respond to clear, bold, and direct messaging that aligns with traditional masculine values.

A Catalog Features Products That Appeal to Men Who Are