Matching product attributes with some aspect a consumer holds to be true of his or her self is consistent with:
A) symbolic self- completion theory
B) perceptual mapping
C) self- image congruence models
D) situation- actualization theory
E) self- as- other models

Question

Quizplus · Accepted Answer

Self-image congruence models suggest that consumers prefer products that match some aspect of their self-concept, aligning product attributes with their self-perception.

Matching Product Attributes with Some Aspect a Consumer Holds to Be