Consumers with an especially large gap between their real and ideal selves are often considered to be good targets for in marketing strategy.
A) fantasy appeals
B) coupons
C) reasoned appeals
D) factual orientation
E) fear appeals

Question

Quizplus · Accepted Answer

Consumers with a large gap between their real and ideal selves are often attracted to fantasy appeals, as these can help them envision achieving their ideal self-image.

Consumers with an Especially Large Gap Between Their Real and Ideal