Question 1

Brent is a person that exhibits characteristics of strength and honour, as well as nurturance and cooperation. Brent would likely be labelled a:
A) hemaphrodite
B) retrosexual
C) extrasexual
D) übersexual
E) supersexual

Accepted Answer

Übersexual is a term used to describe someone who embodies both traditionally masculine and feminine traits, such as strength and honor (masculine) and nurturance and cooperation (feminine).

Question 2

If a female consumer sees an ad about a woman who can no longer fit in her old bathing suit, the consumer might think about her own situation and make a personal pledge to lose some weight before summer arrives. This would be an example of marketing communications that attempt to influence a consumer's level of .
A) mental aptitude
B) doubt and regret
C) self esteem
D) dedication and control
E) strength and conviction

Accepted Answer

Self-esteem is the level of regard that a person has for themselves. The ad is attempting to influence the consumer's self-esteem by making them feel bad about their own body and by suggesting that they need to lose weight in order to be happy.

Question 3

Freddie is a homosexual. Which of the following is most likely not to be true of Freddie?
A) he is more affluent than the general population
B) he experiences more stress in his daily life
C) he is more concerned about self- improvement
D) he is twice as likely to have attended graduate school
E) he is more likely to be self- employed

Accepted Answer

The answer of Freddie is a homosexual. Which of the...

Question 4

All of the following are true, EXCEPT:
A) maleness and femaleness are biological characteristics
B) a consumer's subjective feelings about his/her sex are crucial
C) masculinity and femininity are biological characteristics
D) masculine behaviour is culturally derived
E) sex- role identity is a state of mind as well as body

Accepted Answer

Masculinity and femininity are not purely biological characteristics; they are largely influenced by cultural and social factors.

Question 5

Gaelan, a gay man who lives in New York, wears an earring in his left ear to show his preferred role in a relationship. This is an example of self- decorating serving the following purpose:
A) to indicate high status or rank
B) to provide a sense of security
C) to place the person in a gender category
D) to indicate desired social conduct
E) to enhance gender- role identification

Accepted Answer

Self-decorating can serve various purposes, including indicating desired social conduct. In this case, Gaelan's earring in his left ear is a way of indicating his preferred role in a relationship.

Question 6

Claire's hair and eyes are more central to her self- concept than her hand and toes. This is a good example of which concept?
A) body referent
B) body catharsis
C) body glove
D) body image
E) body cathexis

Accepted Answer

The answer of Claire's hair and eyes are more central...

Question 7

Eastern cultures stress all of the following, EXCEPT:
A) inherent separateness of each individual
B) Confucian perspective of "face"
C) collective self
D) inner, private self
E) interdependent self

Accepted Answer

Eastern cultures typically emphasize interconnectedness and community, rather than the inherent separateness of each individual, which is more aligned with Western individualistic cultures.

Question 8

Men account for as much as twenty percent of cosmetic surgery. One of the more popular operations is:
A) breast enhancements
B) pectoral muscle enhancements
C) liposuctions
D) lip enhancements
E) nose reductions

Accepted Answer

Pectoral muscle enhancements are popular among men seeking cosmetic surgery to enhance their physique.

Question 9

Mary Jane is a very conservative businesswoman by day. However, when she decides to "go out on the town," she likes to party and "kick up her heels." This would be an example of a reaction due to the fact that many consumers .
A) prefer their ideal self
B) have multiple selves
C) are not confident with their real selves
D) have secret identities
E) are psychotic

Accepted Answer

Many consumers have multiple selves, meaning they may present different aspects of their personality in different contexts or situations. Mary Jane's conservative business persona and her party persona are examples of these different selves.

Question 10

In its 1993 Monitor survey, Yankelovich asked a question about sexual identity for the first time, finding that about 6 percent of the respondents described themselves as "gay/lesbian." Which of the following was one of their findings about this group of people?
A) they are less concerned about physical fitness and self- improvement
B) they are much less likely to be self- employed
C) they are less likely than heterosexuals to consumer sugar products
D) they encounter less stress in their daily lives
E) they are twice as likely as heterosexuals to have attended graduate school

Accepted Answer

The survey found that individuals identifying as "gay/lesbian" were twice as likely as heterosexuals to have attended graduate school.

Question 11

Grace Norris is a 50- year- old housewife who recently selected Chrysler's PT Cruiser as her new car. To some extent, she selected the car because it is practical and has ample storage space for groceries and other items she gets on her many shopping trips. On the other hand, she also confesses that she selected the car because of its "bad boy" image. "It looks like a gangster car from the 1930s," says Grace. "It says 'don't mess with me,' " she tells her friends. Grace is exhibiting in her selection of a car.
A) Gestaltism
B) symbolic consumerism
C) Draconian fantasies
D) symbolic interactionism
E) compensation of weaknesses

Accepted Answer

The answer of Grace Norris is a 50- year- old...

Question 12

All of the following are reasons for body adornment and/or mutilation, EXCEPT:
A) to display evidence of desired social behaviour
B) to identify the individual's place in the social organization
C) to provide a sense of security
D) to separate group members from nonmembers
E) to indicate undesirable social conduct

Accepted Answer

Body adornment and mutilation are typically used to display social status, identity, or group affiliation, not to indicate undesirable social conduct.

Question 13

If Chen Ho follows a Confucian perspective and dresses according to accepted rules of the group (in which others' perceptions of the self and maintaining one's desired status in their eyes is important), then he is recognizing the importance of .
A) conformity
B) politeness
C) individuality
D) face
E) force and will

Accepted Answer

In Confucianism, the concept of "face" is crucial, as it involves maintaining one's reputation and status in the eyes of others, aligning with the importance of others' perceptions and social harmony.

Question 14

One recent trend in our culture is for middle- aged women to get a tattoo. Which of the following best explains the reason for middle- aged women to act in this way?
A) to attract a certain type of partner or reinforce an existing romantic relationship
B) to express their desire to bond with their younger counterparts that are half their age
C) to celebrate a milestone such as a big birthday, a divorce, or becoming an "empty- nester"
D) to declare their outcast status
E) to express their desire to breakaway from their Baby Boomer parents

Accepted Answer

Middle-aged women often get tattoos to celebrate significant life milestones, such as birthdays, divorces, or becoming empty-nesters, as a form of personal expression and empowerment.

Question 15

Jane told her friend Javier that she was frustrated because her manager at work did not seem to appreciate the extra effort that she was putting in. Javier suggested that Jane speak to her manager and show her the work she was doing. Later, Jane wondered why men just "don't get it." All she really wanted from Javier was some sympathy. One of the problems that Jane and Javier are experiencing is that women have a tendency to use language for goals, while men tend to employ goals with language.
A) extended self; looking- glass
B) androgyny; hierarchical
C) social class; self congruence
D) communal; agentic
E) upper; lower

Accepted Answer

Women often use language for communal purposes, seeking connection and empathy, while men often use language for agentic purposes, focusing on problem-solving and action.

Question 16

Katie worked for an advertising agency. Her job was to computer enhance photos for magazine ads. She knew that she would always make the face of the model more attractive if she .
A) added more hair to the model
B) made the skin tone lighter
C) created at least one flaw on the face so the model wouldn't be perfect
D) made their eyebrows more pronounced
E) made the face more symmetrical

Accepted Answer

Making the face more symmetrical is often associated with increased attractiveness, as symmetry is generally perceived as a sign of beauty and health.

Question 17

Gilles arrives at the Canadian Armed Forces (CAF) training camp for duty, and upon registering, he is shaken that they confiscate all his personal possessions. The CAF is most likely trying to:
A) repress individuality
B) produce an avoidance- avoidance reaction
C) manipulate his personality
D) embarrass him
E) provoke a confrontation

Accepted Answer

The CAF likely confiscates personal possessions to create a uniform environment and foster a sense of unity and discipline, which can be seen as a way to repress individuality.

Question 18

Consumers with an especially large gap between their real and ideal selves are often considered to be good targets for in marketing strategy.
A) fantasy appeals
B) coupons
C) reasoned appeals
D) factual orientation
E) fear appeals

Accepted Answer

Consumers with a large gap between their real and ideal selves are often attracted to fantasy appeals, as these can help them envision achieving their ideal self-image.

Question 19

The first year university student who brings personal items from home, such as his stereo, and puts posters on his dorm walls, is:
A) protecting his identity in a strange environment
B) making sure that he becomes "a new person"
C) trying to avoid being criticized by others
D) trying to break away from his parents' domination
E) making a bid for attention from others

Accepted Answer

Bringing personal items and decorating a dorm room helps the student maintain a sense of identity and comfort in a new and unfamiliar environment.

Question 20

Johnny is a straight male who knows a lot about the fashion industry and interior decorating. Marketers would most likely categorize him as a:
A) pop culture enthusiast
B) city dweller
C) trendsetter
D) man's man
E) metrosexual

Accepted Answer

Metrosexual is a term used to describe a straight male who is knowledgeable and interested in fashion, grooming, and interior decorating, which fits Johnny's description.

Quiz 5: Motivation and Affect

Brent is a person that exhibits characteristics of strength and honour, as well as nurturance and cooperation. Brent would likely be labelled a:

Freddie is a homosexual. Which of the following is most likely not to be true of Freddie?

All of the following are true, EXCEPT:

Gaelan, a gay man who lives in New York, wears an earring in his left ear to show his preferred role in a relationship. This is an example of self- decorating serving the following purpose:

Claire's hair and eyes are more central to her self- concept than her hand and toes. This is a good example of which concept?

Eastern cultures stress all of the following, EXCEPT:

Men account for as much as twenty percent of cosmetic surgery. One of the more popular operations is:

Mary Jane is a very conservative businesswoman by day. However, when she decides to "go out on the town," she likes to party and "kick up her heels." This would be an example of a reaction due to the fact that many consumers .

In its 1993 Monitor survey, Yankelovich asked a question about sexual identity for the first time, finding that about 6 percent of the respondents described themselves as "gay/lesbian." Which of the following was one of their findings about this group of people?

All of the following are reasons for body adornment and/or mutilation, EXCEPT:

If Chen Ho follows a Confucian perspective and dresses according to accepted rules of the group (in which others' perceptions of the self and maintaining one's desired status in their eyes is important) , then he is recognizing the importance of .

One recent trend in our culture is for middle- aged women to get a tattoo. Which of the following best explains the reason for middle- aged women to act in this way?

Katie worked for an advertising agency. Her job was to computer enhance photos for magazine ads. She knew that she would always make the face of the model more attractive if she .

Gilles arrives at the Canadian Armed Forces (CAF) training camp for duty, and upon registering, he is shaken that they confiscate all his personal possessions. The CAF is most likely trying to:

Consumers with an especially large gap between their real and ideal selves are often considered to be good targets for in marketing strategy.

The first year university student who brings personal items from home, such as his stereo, and puts posters on his dorm walls, is:

Johnny is a straight male who knows a lot about the fashion industry and interior decorating. Marketers would most likely categorize him as a: