One way for marketers to trigger nostalgia in an individual is by:
A) having the marketer's product present in their evoked set
B) emphasizing product attributes in their advertising materials
C) introducing a retro brand
D) creating a new fashionable trend
E) increasing brand equity

Question

Quizplus · Accepted Answer

Introducing a retro brand can trigger nostalgia as it evokes memories and emotions associated with past experiences or eras.

One Way for Marketers to Trigger Nostalgia in an Individual