Jessica has decided to purchase a new, long- lasting form of lipstick that has a distinctive look. Many friends compliment her on how good it looks on her. She will probably keep buying this due to:
A) unconditioned response
B) positive reinforcement
C) social justification
D) competitive differentiation
E) hedonistic consumption

Question

Quizplus · Accepted Answer

Positive reinforcement occurs when a behavior is strengthened by the outcome that follows, such as receiving compliments, which encourages Jessica to continue purchasing the lipstick.

Jessica Has Decided to Purchase a New, Long- Lasting Form