Martin is a member of an on- line buyers' club that reinforces purchasing behaviour by giving him prizes that increase as he increases his purchases. This is known as a form of:
A) frequency marketing
B) uncontrolled purchases
C) stimulus reward
D) conspicuous consumption
E) approved behaviour

Question

Quizplus · Accepted Answer

Frequency marketing is a strategy that rewards customers for their repeat purchases, often through a points or prize system, which aligns with the description of Martin's buyers' club.

Martin Is a Member of an On- Line Buyers' Club