In advertising research, a tendency of consumers to use middle values of a range, omitting extremes, to express their ratings is known as:
A) identification
B) averaging
C) compensating
D) chunking
E) normative social behaviour

Question

Quizplus · Accepted Answer

Averaging refers to the tendency of consumers to choose middle values in a range, avoiding extreme ratings, which is a common behavior in survey responses.

In Advertising Research, a Tendency of Consumers to Use Middle