Kraft Foods of Canada is considering getting into the toilet paper business, which would be a new product for them to market. This strategy is known as:

Name: Kraft Foods of Canada is considering getting into the toilet paper business, which would be a new product for them to market. This strategy is known as:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A product line extension involves adding a new product to an existing product line, which in this case is Kraft Foods expanding into the toilet paper market.

Kraft Foods of Canada Is Considering Getting into the Toilet