Memory based upon the symbolic associations which consumers make between ideas and product use (e.g., that virile men drive sports cars) is typically a function of:
A) physiological memory
B) episodic memory
C) sensory meaning
D) external memory
E) semantic meaning

Question

Quizplus · Accepted Answer

Semantic memory involves the storage of general knowledge and concepts, including symbolic associations like the idea that virile men drive sports cars.

Memory Based Upon the Symbolic Associations Which Consumers Make Between