If consumers repeatedly see TV ads for a "decadent" ice cream (perhaps "1890's Pure Cream and Berries Ice Cream"), they will feel hungry for some in the future when they merely hear the brand name. Their hunger is an example of a/an:
A) conditioned cue
B) conditioning trial
C) voluntary action
D) unconditioned response
E) conditioned response

Question

Quizplus · Accepted Answer

The hunger felt upon hearing the brand name is a conditioned response, as it is a learned reaction to a previously neutral stimulus (the brand name) that has been associated with the ice cream through repeated exposure to the ads.

If Consumers Repeatedly See TV Ads for a "Decadent" Ice