The ability of abstract brand names (e.g., IBM) to acquire sometimes powerful meanings capable of evoking strong consumer loyalty is consistent with the application of learning principles to marketing.
A) operant conditioning
B) instrumental conditioning
C) classical conditioning
D) cognitive transfer
E) modelling

Question

Quizplus · Accepted Answer

Classical conditioning involves associating a brand name with positive stimuli, leading to strong consumer loyalty as the brand evokes positive feelings.

The Ability of Abstract Brand Names (E