During the first three months after their launch of a new peanut butter product, a company uses techniques such as give- aways, supermarket demonstration and tasting, coupons for 30 percent off the retail price, and finally coupons for 15 percent off the retail price. This is illustrative of a process called:
A) cognitive awareness
B) stimulus reward
C) negative reinforcement
D) training
E) shaping

Question

Quizplus · Accepted Answer

Shaping is a process in marketing where a company gradually changes consumer behavior by reinforcing successive approximations towards a desired behavior, such as purchasing a product, through various incentives and promotions.

During the First Three Months After Their Launch of a New