For the second time that day, Karla heard a radio ad announcing 40% off all spring jackets at a downtown Halifax ladies' wear store. She decided to go and check out the sale as a result of the ads. We would conclude that has occurred.
A) brand loyalty
B) behavioural learning
C) coordinated repetition
D) differential stimulation
E) vicarious learning

Question

Quizplus · Accepted Answer

Behavioural learning has occurred as Karla's decision to check out the sale was influenced by the repeated radio ads, which is a form of stimulus-response learning.

For the Second Time That Day, Karla Heard a Radio