Almost any technique that increases the novelty of a product, such as the L'eggs pantyhose distinctive packaging, also improves its recall. This reference to the product's level of activation in memory is known as:
A) the script
B) the von Restorff effect
C) the mood congruence effect
D) the physiological retrieval influence
E) familiarity

Question

Quizplus · Accepted Answer

The von Restorff effect refers to the phenomenon where an item that stands out is more likely to be remembered than other items. Distinctive packaging increases the novelty and makes the product more memorable.

Almost Any Technique That Increases the Novelty of a Product